Campaign Evaluation Manual
In the context of online campaigns evaluation is the process that enables to observe changes in relevant contexts and estimate the efficiency and effectiveness of the campaigns for all stakeholders, including you. This manual will help you evaluate your campaign vision, including key information about your campaign. It will help you identify resources that will be available and can be utilized during the campaign or will help you decide which aspects of your campaign are the ones that are problematic or could be improved, and what actions can be taken to fix these issues.
Objectives
- Formative evaluation of campaign communication strategy
- Resource mapping and analysis
- Risk map & risk analysis
- Analysis of campaign audience discourse
- Diagnosing your campaign health
- Summative evaluation of campaign communication strategy
Democracy Skills Addressed
- Campaigning
- Evaluation
- Deliberation
- Communication skills
- Teamwork
Age Group
16+
